5 Digital Marketing Ideas During The Coronavirus (COVID-19)
It’s Corona Time!
Not only you, but the whole world is also disturbed right now. Everyone is facing a very serious challenge with this spread, but there’s is still hope.
All types of businesses have been impacted with this virus either it’s manufacturing business, service business, online retailing, freelancing, accounting OR IT support. Everyone is giving his 100% to save his business from going into the pit.
So, here are 5 digital marketing ideas you can try during the Coronavirus crisis :
1. Use The Power Of Social Media Marketing
We’re dealing with the worst disease, and people are spending more time online now more than ever.
Everyone is locked in his home. Our kids can’t go to school. Restaurants are like ghost towns. We can’t go to the movies. This is surely the time we all need to be more sensitive but it’s also a good time for your brand to stand out during a difficult time. This is exactly the best time when you should use the power of social media marketing.
Thousands of thousands of people are on social media, so it’s the best time to connect with your customers during a critical moment. People are glued to social media right now. Engaging with social media influencers is a good idea so that they can spread the word for you.
Another good idea is to double your social media marketing efforts, just because the average time spending on social media is increasing every day.
2. Search Engine Optimization (SEO)
For those who are not familiar with the word SEO. It is a process that can help your website to appear on top rankings on google search results. Many of you know that it is the time when some of your competitors pause their SEO efforts, just because of low inquiries.
So this critical situation might be a good time for your business to jump ahead in SEO rankings at a faster pace.
3. Email Marketing is a Great Move Right Now
Whether you’re B2B or B2C, email marketing is a highly effective digital marketing strategy. It’s a great way to connect with your customers. You’re marketing emails convert prospects into customers, and customers into loyal fans.
So take benefits of the fact that lots of people are at their home and you have a chance to engage them through email campaigns. If you don’t have a proper plan for your email marketing, then guess what, this is the best time to create a robust content marketing strategy.
4. Don’t Pause All Your Pay-Per-Click (PPC) Advertising
When business slows and business owners receive less enquires, then it’s a common reaction for owners to stop all PPC campaigns and advertising efforts. They think why spend lots of money on these advertising campaigns when there’s no business and customers aren’t interested to buy services, right? Wrong! With thousands of thousand people at home in front of their computer screens, it’s a good opportunity for you’re business to use PPC marketing to connect with some online customers.
We’ll not recommend you to completely stops all your advertising campaigns right now, as Google keeps your brand relevant and in front of your business competitors.
5. Start Working on Local SEO
The Coronavirus outbreak should fade in the coming weeks (Or months) just as it has in China. That’s when normality returns and people’s money spending habits will be normal. Then customers will start looking for services close to their home. They will start searching for nearby destinations for products and services. So it is very important to start focusing on local SEO strategies from now.
Here are some advantages of continuing marketing efforts during the Coronavirus crisis
- It will keep you ahead of your competitors.
- Build relationships with your potential customers
- Focus more about your target audience
- It will increase the chances for your business to bounce-back after corona time.