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What is Email Marketing, How it works & What are the Benefits

Email marketing is becoming a very important tool for every business. It is an affordable and cost-effective marketing tactic to get more clients and leads. Thousands of businesses are using it all over the world. If you haven’t started email marketing yet, now’s the time to start.

In this article we will explain what email marketing really is, why is it important, what are the main benefits of email marketing and how small and big brands taking its help to grow their online business.

What is Email Marketing

Email marketing is a process to connect with your customers directly through email. In simple words, You can send newsletter emails, special offers email, promotion email, product & services emails and other engaging content to your email subscribers list.

According to the report, 2 times more people are likely to subscribe for your email list than connect with you on social media platform like Facebook.

Means you can Promote Your Business using email marketing method.

How Does Email Marketing Works?

Connecting and promoting, that’s how it works. In simple words, connecting with your customers via email and promoting your brand is the main function of email marketing.

Now, how can you collect your customer’s email address, well you can do this in several ways.

– Ask Site Visitors:

You can build a newsletter form and attach it to the website and ask customers to fill it. In return, you can send them some useful business stuff like latest sales coupons, insider tips, and some useful information.

– Offer a freebie:

You might get some quick subscribers if you can give them something for FREE., for example, you can offer them some free ebook or other useful resources. The main important thing is to never buy an email list or never add someone’s email address in your subscription list without his/her permission. It might damage your brand image.

Main benefits of email marketing are:

Increase Website Traffic

There’s no doubt email marketing can help businesses to increase their website traffic. You can create different types of email like Newsletter email, Coupon email, Product advice email, Survey email, Promotion email etc. You can send these emails to your newsletter subscription list, which is a very useful method to keep your customers coming back to your site.

– Increase Conversion Rate

“More traffic” means “More clients”, and “More clients” means “More sales”. It’s a simple rule, right. If you are getting more traffic then your website sales will be automatically increased.

Email Marketing can help you increase your website sales if you use it smartly. All you have to do is sending effective product/services emails regularly to right audiences.

– Return of Investment

Due to its affordability, It is still the best marketing channel that delivers the best ROI.

According to a recent report, the Return on investment (ROI) for email increased from an estimated $38 for every $1 spent.

So it is clear that Email Marketing is one of the most effective ways to promote your business at a low cost.

– Email marketing is cheap

There are tons of cheap and effective email marketing tools available on the internet, which can help you connect with your customers.

If you’ve just started email marketing than there are some FREE plans which might help you in the very beginning. Some of the recommended email marketing tools are:

1. Constant Contact
2. MailChimp
3. Drip
4. ConvertKit
5. AWeber

– Easy to manage and share

Managing and sharing emails is not a very hard task. From creating an email list, managing subscribers, customizing email templates, accessing media library, scheduling emails, tracking & reporting emails all these tasks can be done by a non-techie person.


An effective email marketing strategy might be beneficial for your business growth. So, Our Advice is you should start email marketing as soon as possible if you haven’t started it yet. It’s a small investment which can benefit your business in the longer period of time.

Just getting started with email marketing? We might help. Get in touch with us.


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